Food Photography – snapWerx Style
Every year, millions and millions of dollars are spent on food photography. For good reason. Because 'we eat with our eyes', strong, clean, attractive images of food are essential in [...]
The Photoshop Fairy – A Before and After Animation. . . .
Ahh, that famous question: "Can't you just Photoshop that?" I call it "The Photoshop Fairy". While some things are easy to do in Photoshop, some that are seemingly simple are [...]
The “Zoom” Lens: A Misunderstood Term
The term "zoom lens" is commonly used in photography, but many people don't understand exactly what it means. On cameras that use interchangeable lenses, such as SLR (single lens reflex) [...]
What is Perspective Distortion?
Perspective distortion is a result of photographing a scene or object with a lens that has a focal length or field of view which varies drastically from our normal vision. [...]
Using HDRI Photography
snapWerx uses HDRI processing in all of our available/low light architecture photography. So what is HDRI? HDRI (High Dynamic Range Imaging) arose primarily in digital photography to improve the overall [...]